Internet Builders' Blog & Important Technology News

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Google Search Engine Data Highlighter for Products & Events, SEO Benefits

Tuesday, July 19, 2016

There are hundreds of ways to improve the ranking of websites on search engines. Google provides Google Webmasters with the Google Data Highlighter to educate the search engine on how your eCommerce website works. Google is smart but it can't index every page of every website and instantly know how every product, price or service is displayed. To solve this Google offers a tim...

Plan for a New Website with URL redirects and Custom 404 Pages

Friday, March 25, 2016

One of the biggest mistakes website companies and businesses make when they launch a new website is ignoring ALL of the links, pages and content from the old website. If Google has Site Links indexed and listed for a website and the navigation menu that changes then it considers those broken links. A broken link and bad code within a website will cause Google to remove the links and...

Snapchat Photos, Videos, Chat and Video Calls - Learn the Basics

Thursday, June 4, 2015

Snapchat is a simple FREE app for iPhones , Android mobile devices that takes photos or videos for sharing with friends or associates. The photos and videos include options to place a short 'title' of 31 characters on the screen for whomever you send your message to view as they see the photo or video. The appeal of Snapchat is that it will disappear after a few seconds so it's perf...

Google Requires Mobile Friendly Websites to Rank Higher in Search Engine Search Results

Tuesday, April 21, 2015

As of Tuesday April 21st 2015 Google is going to rank websites built 'mobile friendly' structure outlined by Google in April 2014 higher for online shoppers. This means that if you have an older website (usually more than 2 years old) that is not built to the new Google standards then you will start to slip down in search engine search results as other mobile friendly websites rank higher...

Email is Having a Midlife Crisis at the 44th Anniversary

Friday, February 6, 2015

This year, email is celebrating its 44th birthday when computer engineer Ray Tomlinson sent the first electronic mail message in 1971. It’s interesting to track the progress of email over the last 44 years through infancy to the # 1 method of communication surpassed by text messages in 2013. While email was first sent in 1971, it took years to really catch on similar to the Intern...

How to Connect Facebook to Twitter for Automatic 'Tweets' from Facebook Posts on Profiles and Pages

Friday, November 7, 2014

Managing social networks is time consuming so it's important to automate as much as you can based around where you are most comfortable. If you use Facebook and have a Profile or Page for your company, product or service there is a fast, easy way to connect Facebook to Twitter so that whatever you post on Facebook will automatically be fed to your Twitter account. Step 1 : Login to your F...

Put Your Money Where Your Heart Is

Friday, January 31, 2014

The last few years have been tough for many Americans and tougher for many of the builders and real estate professionals we have the pleasure of working with. When I founded my company in 1995 I named it Builder Consulting because we were building computers, networks and websites while providing computer and Internet consulting. I knew many people in the real estate industry so natu...

Google+ Social Network Releases Vanity URL's for Pages and Profiles

Friday, November 8, 2013

It has been a LONG time coming but Google finally started releasing Google+ custom vanity URL's for select pages and profiles. Facebook users have had the ability to select a custom URL since 2008 but Google held back until late 2013. Users and select pages will be notified when they login to Google+ with a message across the top of the page "Your page is preapproved for the custom ...

Social Networking Benefits for SEO, Facebook and Google+

Thursday, August 22, 2013

The best way to rank higher on a Search Engine is to build a BETTER website since SEO is not something you do 'to' a website it is how the website is built. Strong valid content, proper META, TITLE and ALT Tags, formatting of pages and links all lead to higher rankings. There are direct benefits from social networking since a key aspect of the Search Engine algorithms has always bee...

Online Marketing, SEO and Social Marketing Requires Expertise, a Team and a Company to Succeed

Thursday, August 8, 2013

A quick search on Google for 'Social Marketing' returns 859 MILLION (859,000,000) results because every unemployed, fired or lazy person who calls themselves a 'Social Media Marketing Expert' has a social networking page. Social Marketing CANNOT be done by an unemployed person working from home, by a college intern or by anyone at the office. The entire basis of 'Social Networking' ...

Social Networking Studies in Successful Social Marketing Timing, Posts, Interaction & Reach

Wednesday, June 5, 2013

Social Networking has been around for years, it transformed from a place to catch up with old friends from college or find a new band to the top online marketing platform in less than 5 years. There are several recent studies that cover a wide range of statistical data, use and success from all of the social networks. Facebook is still King : As of April 2013 Facebook has had over 1...

Social Marketing Optimization (SMO), Social Networking Optimization & Search Engine Optimization (SEO)

Wednesday, May 1, 2013

The online marketing world changed when Facebook became the #1 destination on the Internet. Somehow most of the marketing firms, ad agencies and website designers missed the boat. Social Marketing is not a new 'separate' thing for companies to do, it is one of the main requirements for Search Engine Optimization (SEO) success. Everyone optimizes for Google since Google has 67%...

An Analysis of Facebook Promotion and Marketing

Tuesday, February 12, 2013

Over the past few months since Facebook released the 'Promote' option for posts we have been studying it. The option is a one-click 'Promote' this link listed on each post for a simple $7 fee to 'expand' the post into a wider audience. In terms of marketing this seems like a no-brainer since anyone can post an ad, article, news or information and reach more people without having to setup ...

Loyalty is Created and Earned by Doing What is Right

Wednesday, January 30, 2013

With a challenging economy, high unemployment and an unclear future the value of loyalty has never been higher. Today most companies have lost sight on the things that should be the MOST important such as service , support , solutions , respect, results and loyalty . When the economy tanked dozens of the builders and real estate customers we work with went from hav...

Facebook Graph Search 'Search Engine' Live and Competing with Google for Top Search Results with Social Networking User Data

Friday, January 25, 2013

Google has dominated the search engines for over 10 years now leaving Yahoo, Bing, AskJeeves, AOL and everyone else far behind. Internet Builder Consulting has been saying it since 2009 when Facebook began showing 'search results' outside of Facebook using Microsoft Bing that it was only a matter of time before Facebook became it's own 'Search Engine'. The time has come and past an...

Facebook Algorithms Demystified - Why You See What You See

Thursday, December 13, 2012

Facebook REQUIRES users to agree with the 'Terms of Use' to create an account. It does not matter what you do, post or say after that since you already agreed to the Terms of Use. Everything on Facebook is tracked, recorded and used to determine advertisements direct email marketing to users, what content shows up in the main 'News Feed' and even what 'friends' are displa...

The Art of The Facebook Flirt

Friday, November 16, 2012

When I refer to a 'Facebook Flirt' it does not involve trying to pick up a date from a social network. Many forget the social aspects of social networking which often leads to failure. People buy from people and they will buy more from people they know and like. There are easy to spot trends on social networks that anyone with any social skills can spot and track. ...

Facebook Posts Reach 50% of the Total Audience in 30 Minutes

Tuesday, November 13, 2012

One of the key factors for success with Online Marketing and Social Media Marketing is timing. Companies who post when people are offline or asleep are marketing to an empty audience. A Facebook marketing post will get half of its reach in the 30 minutes after it is published, according to research by Socialbakers. The study found that an average of 1/3 of post reach was obtain...

Google Penguin Changes the Search Engine Ranking Algorithm

Friday, September 28, 2012

April 2012 Google released the new ranking algorithm designed to combat less reputable online marketing practices. Google Penguin updated and changed the way the Search Engine indexes, ranks and organizes websites and Blogs. The Penguin algorithm targets specific practices used by some online marketing firms including: Keyword Stuffing - excessive use of keywords without relevancy F...

Social Networking, Social Media Marketing & Search Engine Optimization (SEO) Misconceptions & Myths

Tuesday, September 25, 2012

The largest misconceptions for Social Marketing and SEO are widely accepted, incorrectly, in terms of how marketers and the end users see social networking. 1. More Likes Means More Business – a ‘Like’ or the number of likes on a business page has nothing to do with sales nor are all ‘likes’ created equal. It is simple to create several hundred...

Instagram - The Latest Social Network is More Than Just a Photo Application

Wednesday, September 19, 2012

When Facebook purchased Instagram for 1 Billion Dollars many outside the online marketing industry wondered how in the world could a 'photo sharing' application be worth that much. The answer is that Instagram is one of the fastest growing Social Networks which would have been a potential 'competitor' for Facebook thus it was worth buying to augment Facebook rather than compete with it.&n...

Sales & Lead Generation Success with Social Marketing, Social Networking

Friday, August 31, 2012

A recent business survey reported 39% of business to business (B2B) marketers are generating leads from Facebook, and 19% generated sales from Facebook. Business to Consumer (B2C) marketers have higher success with Facebook at 67% generating leads and 39% generating sales. The numbers reverse on the professional oriented LinkedIn with data from the August “State of Digital Marketing 2012 ...

Social Networking Reputation Risks and Online Reputation Management Success

Thursday, August 16, 2012

Social networks present enormous branding and marketing opportunities, but they also present significant risks to business reputations. A company page or business profile on Facebook setup and properly optimized will drive traffic to company websites, products and services. The Search Engine Optimization (SEO) results of this are incredible although companies often neglect to unders...

Google+ Releasing Vanity URL's Finally Catching Up With Facebook & Twitter

Tuesday, August 14, 2012

Facebook and Twitter have offered vanity URLs for users and business pages for years yet Google+ has lacked this personalized feature. Google's social network announced August 13th 2012 that vanity URLs for profiles and pages are coming. Google+ has already given out a few custom URLs for celebrities like David Beckham, Britney Spears, and brand pages for T...

Social Media Optimization (SMO) & Search Engine Optimization (SEO)

Monday, July 2, 2012

All competent online marketing firm knows that Search Engine Optimization (SEO) has expanded past the website or Search Engines alone. A significant part of the Google ranking algorithm includes Social Networking and the interactions, connections, pages, profiles and content placed on social networks. Since October 2009 the search engines (Google, Bing and Yahoo) have been feeding a...