Without proper SEO your website will not generate clients organically, thus losing you money.
SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.
Duane Forrester, Microsoft Bing.com Webmaster
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
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